As Royal Mail gears up for the Christmas rush, the company is launching a TV advert reminding consumers and business customers of the many ways they can send and return parcels this festive season.
A third (36%) of full-time workers feel their professional development has regressed; 28% were due a promotion that has now been put on hold; and just under half (46%) have received no training from their employer during the pandemic, according to new research.
Over half (59%) of influencers have seen an increase in brands wanting to work with them, whilst 50% of brands have allocated more budget to influencer marketing since the pandemic started, according to new research.
As Google prepares to switch off cookies, mobile data is emerging as a privacy-safe alternative for marketers looking to segment audeinces. Freddie Turner, UK Head of Strategy at MiQ, outlines the challenges of privacy-first, cookieless advertising, and how mobile data capabilities can be used to deliver insights-driven, high-performance programmatic campaigns without relying on cookie data. … [Read more…]
YouTube has launched audio ads, its first ad format for listening on YouTube, to help advertisers reach their audiences with audio-based creative made for that listening experience.
Despite being arguably one of the UK’s youngest tech sectors, Gaming has risen in prominence in the past 5 years – employing a combined 47,000 professionals directly and indirectly across related industries (such as merchandising or eSports).
BIMA, the UK’s digital & tech trade body, has announced the launch of BIMA Digital Day 2020, an initiative that brings digital careers to life for 11-16-year olds.< Transforming from a single day into a month-long programme of virtual activities during the month of November, over 10,000 young people in classrooms and home schools around ... [Read more…]
Brands that listen, avoid social media stereotyping, deliver on promises and provide engaging customer experiences will succeed in 2021 as the world reels from the Covid-19 pandemic, according to a new report from Hootsuite.
Digital publishing revenues in the UK fell to £96.6 million in Q2 2020, down by 14.3% in comparison to Q2 2019,according to the latest quarterly Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte.
Bud Light has teamed up with professional eSports player and creator for Fnatic – Harry Hesketh – in a 30-second video featuring the respawned Bud Knight, who seemingly perished in the Game of Thrones-inspired Bud Light Super Bowl advert last year.