eBay to axe 2,400 jobs ahead of PayPal sell off
eBay is planning to cut 2,400 jobs in the first quarter as the online marketplace prepares to sell off its Paypal division as part of an efficiency drive.
Author: Robin Langford
Google invests in SpaceX rocket program
SpaceX, the independents space exploration programme backed by billionaire Elon Musk, has won a $1bn (£660m) investment from Google and Fidelity Investments to boost innovation in space transport and satellite manufacturing.
16 biggest challenges faced by tech companies (infographic)
One third of tech companies don’t think they have enough knowledge of prospective clients, according to this new infographic looking into 16 biggest business challenges faced by tech companies today.
How trust seals boost marketing and customer acquisition (infographic)
According to PayPal, 88% of visitors abandoned their shopping cart last year. Each of these carts was worth $109, or in a macro level, they add up to about $4 trillion worldwide. This new infographic from FinancesOnline looks at why consumer trust is a major factor in ditched shopping carts, and how retailers can increase … [Read more…]
Air France game rewards winners with first class upgrade
To raise awareness of the launch of Air France’s new Business cabins in Asia, Fred & Farid Shanghai created the first mobile game that allowed travellers to compete for an instant upgrade, just before boarding.
Case study: Cottages4you gets 957% ROI with follow up messages
In December 2013 Triggered Messaging and cottages4you worked together to introduce a browse and cart abandonment strategy which went live in early January 2014. Cart abandonment is a challenge that faces every organisation selling online, but it is dependent on visitors placing items in their basket. Crucially, it doesn’t’ take in to account the often … [Read more…]
Top tips: Big Data in a mobile world- Shop floor decision making
Retailers are embracing big data, yet there is limited connection between these innovative ideas and the real time experience in each store. Despite clear changes in behaviour and attitudes, the retailer is still second guessing the customer’s expectations. Matthew Napleton, Marketing Director at Zizo. Explains why retailers need to get real-time data onto the shop … [Read more…]
Facebook opens up artificial intelligence technology to boost development
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Top newspaper sites on Twitter: Guardian most shared
The Guardian, Daily Telegraph and Daily Mail figure in the top three positions in a study which analyses top UK newspaper websites for their popularity on social network, Twitter.
How much should you spend on advertising? New tool predicts investment
Forecaster, new predictive analysis tool, has launched this week, telling marketers where and how to spend online ad budgets to deliver the greatest profit.