Animation studio Aardman have teamed up with feline charity Cats Protection and TV presenter Holly Willoughby for the charity’s Christmas campaign “Casper’s Magical Journey”, inspired by the true story of a young boy and his missing cat.
Earlier this year, Santander launched PagoFX, an international transfer, service. Here, the financial giant reveals how it managed to produce a full campaign during a pandemic.
We’re living in an age where celebrity status is no longer confined to traditional ‘celebrities’. Today, if you have something to say and a mobile phone in hand, the possibilities are endless. By creating unique and engaging content and gradually building up an astonishing following on Instagram, TikTok, YouTube, or Twitter, people from all walks … [Read more…]
Would you go to prison for a company that you didn’t earn money from? Well, Peter Sunde did just that. As part of the Web Masters podcast series, the founder of Pirate Bay talks about his controversial past.
Sainsbury’s has decisively taken the top spot in Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and LEGO broke into the top ten for the first time.
In an era of uncertainty, with consumer behaviour altered greatly by coronavirus, marketers must utilise all of the tools at their disposal to make budgets stretch further. Matthew Teale, Data Analyst, Metrix Data Science lloks at why sifting through large amounts of data from different sources and applying the correct analytical techniques is a worthy … [Read more…]
Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign that the funny and heartwarming story of a grandad who is given a smartphone on Christmas Eve.
The pandemic has shifted the retail landscape: ushering in an industry wide digital transformation that looks set to continue well beyond 2021. Neil Devlin, Director of Retail at Acxiom offers key predictions for Black Friday and beyond into 2021.
With COVID-19 bringing on the toughest year yet for retailers – from job cuts to store closures, it has been trial after tribulation for the industry. Now, with Christmas and Black Friday soon approaching, what can they do to win over their customers? Socialbakers CEO Yuval Ben-Itzhak, looks at what can brands learn from the lockdown … [Read more…]
This month marks 4 years since Instagram Live was launched, letting users broadcast video to their followers in real-time. Mary Keane-Dawson, Group CEO of global influencer marketing agency TAKUMI, looks at how the platform has has evolved since its creation and how influencer marketing will adapt to big upcoming changes.