Google admits ‘more than half its ads are never seen’
Most display ads are not seen by anyone on the web, apart from bots, according to new research from Google.
Author: Robin Langford
Facebook user trends: 75% of audience from mobile by 2018
Almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018, according to a new report.
Pinterest opens user data to advertisers
Pinterest plans to make more of its user data available to advertisers, as the social media scrapbook looks to further capitalise on its popularity.
Mobile app trends for 2015: The year apps go programmatic?
App monetisation and programmatic availability as the most prevalent goals for app developers and publishers, according to a new report.
Christmas delivery volumes: the ‘tsunami effect’
Parcel volumes performed as expected both for 2014 as a whole and over Christmas – despite a ‘tsunami effect’ on demand caused by exceptional sales activity over the Black Friday weekend, according to research.
Snapchat ads costs $750,000: Are they worth it?
Running an ad on Snapchat, the self-destructing messaging service that’s hugely popular with teens, costs a massive $750,000 a day, according to a new report.
WhatsApp lands on desktop PCs for first time
WhatsApp is now available for desktop PCs for the first time, as the world’s most popular messaging app looks to expand its users base.
BrightRoll boosts programmatic video analytics for brands
BrightRoll has added a new custom dashboard for giving advertisers a “health scorecard” aimed at programmatic video campaigns, as the Yahoo-owned platform looks boost relevance for brands.
eCommerce predictions for 2015: From Webrooming to Mobile Shopping
There will be a continuing shift to mobile advertising, cross device solutions and native formats, resulting in improved return on ad spend for marketers during 2015, according to a new report forecasting ecommerce trends for the coming year.
Microsoft reveals ‘HoloLens’ virtual reality headset with Windows 10
Microsoft has previewed the upcoming Windows alongside a new wearable 3D gadget called the HoloLens.