Author: Robin Langford
Five ways Sky’s O2 merger could change the UK market
The UK satellite and triple-play provider Sky has announced today that it intends to launch an MVNO on O2’s network in 2016; the deal includes LTE. Martin Scott, Head of Analysys Mason’s Consumer Services research practice, provides the following thoughts on the announcement.
Data-driven marketing drives customer loyalty
Marketers who use data insights to drive marketing campaigns are three times more likely to report competitive advantage in customer loyalty than those who don’t, according to new research.
Twitter adds group messaging and video features
Twitter is adding group messaging and video chat to its social network, letting users to direct message up to 20 people at once.