Coral ramps up online brand presence
Coral has teamed up with performance marketing agency R.O.EYE to ramp up online presence and increase player numbers across its portfolio of betting and gaming brands.
Author: Robin Langford
Hailo makes new ‘reliability pledge’
Taxi app Hailo has started a new ‘reliability’ campaign, promising its clients to “get them a cab, come rain or shine and if we can’t we’ll give them their next journey free.”
UK emails trends: Consumers ‘more receptive to email
Despite warnings over a holiday blizzard of marketing messages or a consumer backlash against over-eager inbox advertisers, the Christmas period was actually a strong time for email marketing, according to new data.
Valentine’s Day shopping habits: Mobile users search for luxury gifts
More people are shopping for gifts on-the-go for Valentine’s Day, as they turn to mobile devices for their shopping, according to new data.
Google reveals robot dog… and starts kicking it
Google has revealed the latest automaton to come out of its Boston Dynamics lab, a robotic dog which can withstand a hefty kick from a human.
Netflix launches in Cuba following US trade U-turn
Netflix has launched in Cuba, one of the first US firms to launch in the country after the recent loosening of U.S. trade restrictions.
More than cars and cleavage? How the LADBible got more Facebook fans than Buzzfeed
The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look at how it’s become ‘Pinterest for blokes’. Launched in 2011, the LADBible is … [Read more…]
More than half of all email in UK opened on an Apple device
More than half of all email (54%) in the UK is opened on an Apple device, and only 8% is opened on an Android according to new data.
Food case study: ConAgra boosts display ad ROI with smart targetting
ConAgra Foods worked with advertising partners and measurement firm comScore to transform its approach to online advertising, resulting in improved campaign performance and ROI. This case study looks at how the FMCG giant achieved a 70% lift in attribute awareness and 30% lift in purchase intent by fine-tuning its targeting and working closer with publishers.
Samsung warns smart TVs sell private conversations to advertisers
Samsung is warning customers to avoid discussing personal information in front of their smart television set, explaining how its voice recognition system will not only capture private conversations, but also sell them onto third parties.