Author: Robin Langford
Most German consumers receptive to mobile point of sale ads
Almost three quarters of German consumers would like to use their smartphones during the instore shopping process, or are already doing so, according to a new study.
The dress that divided social media: How brands responded
Last week, social media was divided over one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the best tweets from the debate that split … [Read more…]
Forget digital detox – consumers DO want tech on holiday
Holidaymakers want technology to help them save time and money and make their trip more personalised, according to new research.