Instagram lets brands boost ‘story-telling’ with Carousel Ads
Instagram has launched a new ad format dubbed ‘Carousel Ads’ that lets brands post a rotating number of images to boost the story-telling element of their campaigns.
Author: Robin Langford
Playing chicken: How Crossy Road made $10m in three months
Crossy Road has made $10m in just over three months since the mobile game launched in November 2014, including $3m from in-game video advertisements.
YO! messaging app connects users without internet
A new smartphone app called Yo! has launched this week, letting users send messaging without the need of an internet connection.
An infographic about infographics: 13 reasons why we crave visual information
You’ll come across infographics all over the web, but what made them so successful? This infographic from Neoman explains all.
Instagram marketing tips: How to boost brand awareness
Instagram recently gained over 300 million users, surpassing Twitter for the first time. But can the mobile-centric social network offer the same reach for brands as its older counterparts? This infographic from SalesForce offers a guide to getting the most out of the cool new social network on the block….
Top mobile gaming tips: Keeping pace with the mobile transformation
Tim Axon, Head of Gaming at Maxymiser, discusses the importance of ensuring optimisation fits with the fast changing mobile gaming experience.
Integral Ad Science buys video analytics firm Veenome
Ad technology firm Integral Ad Science has bought Veenome, a service that analyses online videos for quality of content, brand safety, and viewability.
Gaming case study: Paddy Power makes online optimisation less of a gamble
Paddy Power places huge emphasis on the importance of data – and relies on its heritage in this area to inform its optimisation campaigns. This case study looks at how the bookmaker worked with Maxymiser to turn the fast-pased world of betting into a succesful personalised experience for its customers.
The price of privacy: Consumers value own data at £1m
Almost half of the UK population would not sell their online data for less than £1m, according to a landmark new study, even though many people are failing to take even the most basic steps to secure their information.
Video viral of the week: Geico ‘unskippable’ ads reward viewers after 5 seconds
All too often, YouTube ads are not tailored to pre-roll- meaning that viewers are likely to skip because they are given little incentive to continue watching. This funny new ad series from US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format. See why it’s our video … [Read more…]