Social media may be fun and exciting – but it is no substitute for traditional marketing. No company will build a business by social alone; it has to be done in conjunction with other marketing tools such as SEO, email marketing and PR. That does not, however, mean that companies should ignore social either; indeed … [Read more…]
Facebook is expanding into mobile payments by letting users exchange money through its Messenger app.
Microsoft is ditching the Internet Explorer brand, replacing it with a new ‘streamlined’ internet browser for Windows 10.
Chat apps have become hugely popular in recent years, with Facebook-owned WhatsApp and China-based WeChat becoming the places for people to chat on their mobiles while avoiding SMS charges. This infographic charts the success of the platforms and compares the marketing efforts of both.
UK Chancellor George Osborne has used his final Budget before the general election to announce more investment in the country’s technology industry, including in the Internet of Things and bringing ultra-fast broadband to the whole country.
Outdoor clothing retailer Peak Performance is launching a new campaign that will see virtual shops offering free clothes to anyone who can find them during the ‘Magic Hours’ of sunrise and sunset.
This year’s budget had a strong focus on the UK’s technology industry, including in the Internet of Things and bringing ultra-fast broadband to the whole country. DMA executive director Chris Combemale looks at some of the key economic issues and challenges that the budget raises for the marketing industry at large.
Google is updating its search algorithm to reward mobile optimised sites with higher rankings… but only on mobile search results.
In a major move for gaming fans, Nintendo is working with Japanese developer DeNA to develop new games for smartphones.
Google Now is opening up its API to all developers, in a move that could make the services smart cards start to replace apps.