TFL runs digital road safety campaign for London kids
Ten Alps, the multimedia content business, has won a £3.5 million contract with Transport for London (TfL) to lead a road safety campaign for children.
Author: Robin Langford
The Rapidly Changing Landscape of Data Breach – The US: A Precursor for the UK?
The data breach landscape in the UK has changed beyond all recognition over the last few years. More than four in ten Britons (42%) have been affected in some way by a breach, and their levels of concern are growing. Jim Steven, Head of Data Breach Services at Experian discusses how these changes could well … [Read more…]
Facebook opens Messenger to third-party apps
Facebook has revamped its Messenger service, letting users send content like GIFs, photos, videos, and more from third-party apps within the Facebook Messenger app.
Why direct mail still matters (and how digital can help)
While marketers still like to use print mail, they want more for modern campaigns. This new infographic from the Direct Marketing Association shows how digital innovations such as ‘clickable paper’ can boost relevancy and accountability.
Facebook and Google user data comes under EU scrutiny
Top digital firms including Facebook and Google are facing scrutiny over how they handle data as the European Court of Justice (ECJ) looks to investigate whether data agreements between the EU and US protect European privacy.
Just 6% of marketers have ‘single view of customer’ (despite being a top priority)
Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and providing the seamless experiences that today’s always-on customers expect. But only 6% have attained that panoramic customer view, according to new data.
Magnetic wins patent for search retargeting technology
Digital advertising technology company, Magnetic has received a patent for its search retargeting technology.
Right to reply: That .sucks – protecting your business from a reputational nightmare
Brands’ and celebrities’ worst nightmares could be about to become a reality this June when hundreds of questionable web domain names go up for grabs. Web hosting company 34SP.com has predicted that some of the world’s biggest brands could be subject to torrents of abuse from online trolls purchasing unfavourable domain names with the sole … [Read more…]
Kraft Foods to merge with Heinz
US food giant Heinz is to merge with Kraft Foods Group, creating what the companies say will be the third-largest food and beverage company in the US, behind PepsiCo and Nestle.
BT returns to mobile with £5 4G package
BT has launched a low-cost 4G mobile network in the UK this week, aiming to undercut rivals O2 and Vodafone, following its acquisition of EE.