One in five apps ‘get forgotten’
Speed and simplicity top reasons for using apps, but one in five are installed and forgotten, according to new UK research.
Author: Robin Langford
10% of top UK brands ‘running mobile display ads without optimised site’
Most advertisers now have a mobile optimised site, but some are still lagging behind- risking losing a huge chunk of their audience as a result.
Programmatic fuels rise in online publishing recruitment
Programmatic is driving recruitment for UK publishers, alongside a focus on more ‘traditional’ roles including editorial and business development, according to new research.
MyEd lets parents and pupils rate educational institutions
MyEd – a new start-up – has today launched, allowing parents and students to rate and review different education institutions across the UK.
SpotXchange expands in Europe with Trinity Mirror hire
Video ad platform SpotXchange is growing its European operations with the appointment of Natalie Cameron from Trinity Mirror as Supply Operations Account Manager for Europe.
Top mobile tips: Follow the money when it comes to optimisation
Steve Keightley, Head of Media at Maxymiser said says, it is time for media companies to wake up to the growing gulf between consumers’ cross-channel experience and create an optimisation centre of excellence that treats every channel equally.
Top April Fool’s pranks: Google goes backwards, Hailo piggybacks and driverless driving tests
April Fool’s Day has become big business for brands as they scramble to get their pranks noticed on social media and news outlets (getting some free publicity in the process). We’ve rounded-up some of the best spoofs to hit the web this year- including Google going backwards, Hailo piggybacks and driverless pizza delivery.
Amazon debuts branded ‘Dash buttons’ for one click orders
It’s no April fool- Amazon has launched ‘Dash Buttons’- a set a small, branded devices that let customers reorder common household products such as washing powder and razor blades at the push of a button.
Hellmann’s runs £15m campaign based on customer Facebook posts
Unilever brand Hellmann’s is launching a new £15m campaign, taking its slogan from a Facebook fan comment.
Most retailers admit online customer service better than in-store
Over two-thirds of retailers believe their customers receive the best service online (either website, mobile or app) compared to 25% of retailers believing the best customer service comes from in-store, according to new research.