Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. This new infographic from comScore tracks the change in viewing habits for the digital generation.
Google Sites ranked as the top smartphone property reaching 28.3 million users across browser and apps, equivalent to 98.4 percent of the total smartphone population in January 2015, according to new research looking into the Top smartphone and tablet destinations in the UK.
The average UK household now owns 7.4 devices that connect to the internet, leading to a huge rise in digital ad spend driven by mobile, according to new research.
YouTube has updated its TrueView ad format with a more interactive experience for viewers across all screens, and a new way of billing clicks.
Apple has become famous for attracting huge launch crowds for its latest products, but now the electronics giant is encouraging fans to ditch the line and hangout at home and order the gadgets online.
This week marks the fifth anniversary since YouTube began testing TrueView as a video ad format. With all of the top 100 global brands now having run TrueView ads over the past year. This infographic tracks the growth of the popular video advertising platform.
Twitter has launched a “retweet with comment” feature, letting users feature other tweets in their own posts without using up any of their 140 characters.
The growing ROPO phenomenon, where customers research online using their mobiles and buy offline, makes it vital for retailers to be more than just mobile-friendly. Kevin Sparks, Commercial Director at FACT-Finder shares the mobile search essentials that every retailer needs to know.
Facebook has been accused of building a giant database of biometric information on people’s faces against their will, in court documents filed against the firm in the US.
How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit on YouTube in its own right. See … [Read more…]