Big brands ‘appearing on sleazy website ads’
Many big brands ads from the likes of British Gas, Marks & Spencer, Cillit Bang and O2 are appearing on inappropriate websites, according to a news report this week.
Author: Robin Langford
Sheba targets YouTube cat lovers with ‘Perfect Portions’ short form video
Sheba has launched a new cat food product, turning to YouTube and its love of all things feline to win over consumers with a short form video.
Top tips: Demystifying programmatic video advertising
Programmatic ads are taking off, but more than half of marketers still don’t understand programmatic well enough to implement it. Guy Yalif, VP of Global Marketing, BrightRoll offers a guide to getting the most out of programmatic video ads.
Coca-Cola swaps UK site for digital magazine
Coca-Cola has replaced its corporate UK site with a new ‘digital magazine’ that aims to take the user on a journey through the brand.
UK ecommerce growth slows to single digits for first time
UK online sales grew just 9% in March and 11% on February 2015, meaning that the Index has recorded only single-digit growth for each month in Q1 2015 – the first time this has happened in any quarter.
‘Robot chef’ can cook 2,000 meals in home kitchen
A pair of robot hands could soon be found in every home, able to stir, pour and bake its way to creating meals for their human owners, following the launch of a new robo-chef prototype this week.
Most online crime ‘goes unreported’
Eighty percent of online crime is not reported to the authorities, with digital police practices ‘severely hampered’ and requiring ‘a fundamental change in mindset’, according to City of London Police commissioner Adrian Leppard.
Tencent overtakes Amazon in market value
Tencent has reached $200 billion market capitalisation in Hong Kong-based trading last night, meaning that the Chinese social networking firm has overtaken Amazon in size.
Predatory or prudent? High price of .sucks domain investigated
The price of new .sucks domains is to be investigated amid claims that brands and celebrities could be exploited.
Microsoft tests Project Spartan browser on Windows 10 smartphones
Microsoft’s Project Spartan browser is available for Windows Insider members to sample on mobile phones for the first time.