Rémy Martin uses WeChat for China push
Rémy Martin has partnered with the Chinese social media giant WeChat on its first digital advertising initiative in the country.
Author: Robin Langford
The five best Instagram Carousel ads (so far)
Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic and Samsung.
Virtual Reality goes to Hollywood: Spielberg and Ridley Scott to make VR content this year
With Facebook’s Oculus Rift set for a consumer launch later this year, big name film directors are already working on new virtual reality content, according to news reports.
Facebook suffers setback as Indian firms withdraw from Internet.org scheme
A group of Indian technology and internet companies have pulled out of Facebook’s Internet.org initiative, claiming it threatens the principle of “net neutrality”.
Twitter adds homepage for non-subscribers
Twitter has launched a categorised feed on its home page, letting those without an account can browse tweets and trending topics, in a bid to win new users and boost ad revenue.
FightMe video app looks for next Ice Bucket Challenge
A new video challenge app, dubbed ‘FightMe’, has gone live, encouraging creative and passionate individuals to start a movement and join a cause.
New Instagram ad format turns viewers into shoppers
Instagram has taken another step towards e-commerce by running its first marketing campaigns that transform viewers into shoppers with a single click, according to a news report.
Google Shopping search accused of ‘abuse’ by EU
The European Union has filed a complaint against Google over its alleged anti-competitive behaviour, targeting its shopping search which is pitched as a “matchmaker” between products and customers.
Down Periscope! HBO attacks Twitter over Game of Thrones live streaming
Broadcaster HBO has sent ‘take down’ notices to Periscope, the live-streaming video app owned by Twitter, after users of the app broadcast episodes of the hit show Games of Thrones on Sunday night.
When Watson met Siri: IBM teams with Apple for health tracking
IBM has launched a health unit to make sense of the wealth of data created by the boom in fitness trackers and apps, working with Apple, Johnson and Johnson and medical device maker Medtronic.