As brands such as Budweiser and Fox try to get seen in new places, online dating platforms are the latest to try monetising their reach – but it’s not an easy match: even the industry trade associations are warning on the risks of letting your latest campaign interrupt people looking for dates.
Only one in ten UK broadband users say they could live without access to the internet, according to 2,000 respondents surveyed by broadband, TV and mobile comparison site Cable.co.uk.
Brits spend £815 million to ‘social media proof’ their wardrobe with men spending more than women, according to new data.
Despite the surge of social media and chat apps, email marketing is making a comeback, with new research suggesting firms are reaping the rewards of better technology. Return on Investment (ROI) for UK email campaigns rose 53% to an average of £38 for every £1 spent in 2014, according to the DMA’s latest National Client … [Read more…]
UK ad spend is forecast to rise 5.4% in 2015, 60% faster than in US and Western Europe, according to new research.
Millennials like to engage with brands on social media, but a Principal Financial Group study found that they would rather have one-on-one conversations through email channels.
Despite last week’s UK media frenzy around manifesto launches, only 18% of Brits have ever read through any party’s manifesto, according to new research.
Multi-platform campaigns can significantly increase brand impact, with ad exposure on two devices increasing ad recall and positive sentiment, according to new research.
Adnams has partnered with Droplet to introduce a mobile payments and reward customer loyalty scheme, as the UK brewer looks to boost loyalty across its pubs and shops.
The mobile experience of the world’s top travel brands is now almost as good as the experience offered on desktop sites, according to new research.