Author: Robin Langford
Right to reply: Biometrics will replace passwords ‘only when consumer trust is won’
Passwords could soon be replaced by a new generation of identity verification devices that read body functions such as heartbeat, glucose levels and vein patterns. Matt White, senior manager in KPMG’s cyber security practice, argues why brands need to win consumer trust before this becomes a reality.
Apple smartwatch launch: it’s crunch time
With the hotly anticipated global launch of Apple’s smartwatch only a few days away (April 24th), how do consumers feel about the device, and how many expect to be wearing one anytime soon? Latest research from GfK shows awareness of the launch is high, but there is confusion over what a smartwatch can do. Expectations … [Read more…]
PETA recruits FightMe app users for anti-fur campaign
PETA is working with challenge based app, FightMe, to launch an online anti fur protest.