With Chrome now ruling the global mobile and desktop browser market – how did it win the game of browser-thrones with both users and businesses? This infographic from NeoNam studies and Cloud Solutions looks at how Google tackled a market dominated by Microsoft and came out victorious.
With the UK general election just a week away, new research indicates that political party membership numbers hit an all-time low this year. Benno Wasserstein, managing director of Box UK, explores the challenges faced by membership organisations in today’s digital world and why these must be faced head-on to ensure organisations are not on the … [Read more…]
The majority of UK PRs use social media for work on a daily basis – yet a high number of PRs are not responding to comments or engaging with conversations, posts and discussions on social media, according to new research.
Global brand and retail spend on digital marketing activities will reach $200bn this year, up by 15% on 2014 levels as shoppers switch to mobile sand tablets, according to new research.
This week, Pinterest has launched a marketing developer programme, with 10 social publishing providers. Gideon Lask, CEO at Buyapowa argues why providing access to its API early in the life cycle of Pinterest ads is a smart move to boost advertiser confidence.
Vice Magazine was the big winner at this years Webby Awards, often dubbed the Oscars of the internt, scooping 10 awards ahead of the BBC, BuzzFeed and the New York Times.
Despite Google postponing its ‘Glass ‘ project, data glasses were a big topic at the Internet World Germany fair, with seven different models being shown by an independent research company. The stand was one of the most popular areas visited by brands and retailers, and offered a lot of insight around how data glasses could … [Read more…]
Advertisers spent £1.1bn on online performance marketing” in 2014, generating a record £16.5bn consumer spend on price comparison, cashback and voucher websites, according to a new report.
With more people using mobile devices to access and make purchases online, Google has published a new App UX report looking at how brands can get the most from their apps. Stephen Griffiths, Google’s Mobile & Cross Platform Advanced Performance Specialist, outlines key principles that marketers, designers and developers need to consider throughout the entire … [Read more…]
Channel 4’s First Dates has appointed Social Life to run all social media activity around the show.