Author: Robin Langford
Cosmo runs new digital ad format ‘Reactive Pull’
Display advertising platform provider, Celtra has struck a partnership with Hearst Magazine to showcase PANDORA jewellery in a new ad format across its titles Cosmopolitan and Red.
Many small businesses still neglecting social media- survey
Nearly half of small businesses do not actively use social media, and 25 percent claim that they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch.
Alibaba appoints new CEO as revenues rise 45%
Chinese e-commerce giant Alibaba appoints a new its chief executive as it announces 45% revenue growth for the quarter.
Mobile native ad formats: New best practice guidelines
The Mobile Marketing Association (MMA) has launched guidelines for mobile native ad formats, attempting to bring some conformity to the growing mobile advertising space.