With the final episode of Mad Men hurtling towards us, David T. Scott, Chief Marketing Officer of Gigya offers four ways today’s marketers and Mad Men can become Mad Scientists using customer identity data to fuel ad revenue.
When it comes to ensuring a video is viewed online, player size and position are some of the biggest factors, according to new research from Google.
Data management platform The ADEX has deployed Digital Element’s hyperlocal IP geolocation technology to improve audience understanding and targeting capabilities, boosting their client’s conversion rates by as much as 25%.
Google is taking on Amazon and eBay with a ‘Buy’ button that lets mobile users purchase items from search results, according to a news report.
L’Oreal is developing a 3D printing process to create human skin, which could be used in product tests to avoid animal testing. The French cosmetics giant has partnered bioprinting startup Organovo to figure out how to 3D print living, breathing derma that can be used to test products for toxicity and efficacy. “We’re the first … [Read more…]
Facebook is under increasing pressure to withdraw its Internet.org project, following claims that the free mobile web service is a threat to net neutrality.
Netflix is looking to enter the lucrative China market, partnering with a local media company, according to a news report.
As concerns rise over literacy levels in the UK, it seems that digital platforms are having a positive effect on children’s reading habits, according to a new report.
Facebook may be the most popular social network in the world, but CEOs of big companies are taking to Twitter to write their views, according to a new report.
To celebrate a change in renting laws in the UK, Airbnb has sent a floating house onto the Thames … and customers have a chance to get on board.