Advertisers ‘opting for multiple device video campaigns’
UK advertisers are increasingly planning their video strategies holistically, with 84% of all UK campaigns in Q1 2015 conducted across more than one device, according to new research.
Author: Robin Langford
Intel buys Internet of Things firm Altera for $16.7bn
Intel has bought Altera for $16.7bn in cash after months of negotiation, as the electronics giant looks to expand further into the internet of things sector.
Google I/O highlights: Smarter Google Now; unlimited photo storage and Android M revealed
Google’s annual I/O conference attracted 10,000 attendees with 2 million others watching on livestream television. As the web giant grows ever-more influential, we look back at some of the highlights from this year’s event, including Android M, Google Now on tap, mobile payments and the fate of Google Plus…
When CRM gets creepy: Nando’s criticised for ‘flirty tweets’ to customer
Social media is great for sending personalised messaged to customers- but what happens when brands get too personal? Nando’s recently attracted criticism after a its tweets to a female customer crossed the line from friendly to creepy.
The rise of ‘Citizen Editors’: Social media and mobile put people in control of news
People have adapted to the 24/7, immersive media environment by developing editorial controls and filters, with 56 per cent of people saying they don’t feel bombarded by content or messaging, according to a new survey.
The new app economy: Small business mobile apps ‘could double in a year’
Fifteen percent of small businesses have a mobile app, and another 18 percent are considering developing one in 2015 or later, according to a new survey.
Retailers missing out of £6.6bn a year by not going mobile
UK retailers are collectively missing out on an astounding £6.6bn per year due to a lack of investment in their mobile offering, according to a new report into mobile spending.
Mobile advertising revenue driven by increase in smartphone display
Mobile digital publisher revenues have been driven by a 114% growth in smartphone display revenue over the last year, according to new data.
Google adds buy button to search results
Google is adding a buy button to search results, letting shoppers purchase products directly without having to visit a separate site.
Internet pips TV as ‘most complained about ad medium’
The internet has overtaken television as the most complained-about advertising medium in the UK, with a surge of 35% in the number of consumers registering concerns over digital campaigns last year, according to new data.