Making big data smaller… Using available insight without overhauling your business
How can brands incentivise customers to give them their data? Frédéric-Charles Petit, CEO of Toluna, looks at how brands can use data to achieve the best ROI.
Author: Robin Langford
Netflix tests pre-roll trailers (but not ads)
Netflix is testing pre-roll trailers before its original shows, but the firm claims they will only promote other Netflix original shows, are “not adverts in the traditional sense”.
Battle of the blocks: Lego Worlds rivals Minecraft with online creation game
Lego has launched a rival to popular video game Minecraft, as the Danish Toy firm looks to cash in on the popularity of online creation games.
Facebook to open artificial intelligence lab in Paris
Facebook is opening its second AI lab, this time in paris, as the social network looks to find smarter ways of sifting through the food of consumer data it generates for advertisers.
Online privacy trends: Consumers want clarity from brands over their data
Brands are at risk of losing the trust of consumers over the exchange of personal data., according to a survey looking into the types of details customers are willing to share.
Connected cars ‘to make up 20% of global car market by 2019’
The smart car sector will continue to outperform all other connected devices over the next five years, in revenue terms, with one in five passenger vehicles connected globally by 2019m, according to new research.
Right to reply: Why retailers need to be more than just mobile-friendly
FACT-Finder’s Kevin Sparks reveals seven ways retailers can mobile-optimise their websites to boost high-street visits and sales.
Google solar-powered drone crashes in test flight
Google’s solar-powered drone has crashed landed in a New Mexico desert, putting a dent into the web giant’s plans to deliver internet to more of the world’s population.
Microsoft plans Windows 10 global launch on July 29
Microsoft has confirmed the launch date of Windows 10 aiming to unify its operating sytem, while bringing back the Start menu alongside new facial and fingerprint recognition technologies for easy sign in.
Top 20 UK sites: Google and Facebook lead
Google, Facebook and BBC sites where most popular in the UK during April 2015, according to new research from comScore.