Facebook Lite app comes to Asia
Facebook on Thursday released a ‘Lite’ version of its application that was tailored for people using Android smartphones in places where wireless data bandwidth is scarce.
Author: Robin Langford
Native content case study: Hidden Valley takes on ketchup with Buzzfeed push
To promote its new ‘Hidden Valley For Everything’ dressing, Clorox partnered with BuzzFeed to expand on its nickname “The New Ketchup,” in a fun, engaging way. This case study looks at how the FMCG firm enjoyed a 400% brand lift in social sharing via native content marketing.
CSR case study: Edun documentary champions ethical fashion (and boosts sales 800%)
Fashion brand Edun wanted to showcase ‘Made in Africa Philosophy’, so it partnered with VICE to create a documentary in the Congo to exploring the gorilla’s fight for survival as a species. This corporate social responsibility case study looks at how the Bono-owned brand created a fresh identity around ethical trading, boosting sales 800% in … [Read more…]
Xiaomi now world’s second-biggest wearables maker
Xiaomi, often called ‘China’s Apple’, is now the second biggest wearables maker in the world, according to new research.
Biggest TV moments on Twitter
Throughout the US TV season, fans have taken to Twitter to discuss edge-of-your-seat moments and minute-by-minute action. New research from Nielsen uncovers the most popular shows and social sharing moments from the last year.
Baidu disqualified from AI test
Chinese search giant Baidu has been disqualified from an artificial intelligence test in which it appeared to beat Google and Microsoft.
Mary Meeker’s digital trends: India tops China for mobile growth
Asia makes up 51% of the webs users, with Europe and US claiming 19 and 10% respectively, according to this year’s global internet trends report from Mary Meeker.
Football search trends: Liverpool and Arsenal top Google league
While Chelsea Football Club finished the season as 2014/15 English Premier League champions, new research reveals its website trails rivals when it comes to visibility in Google UK searches, according to new research.
Foursquare adds Uber-ordering button
Foursquare users can now tap an in-application button to order up an Uber ride, through a partnership with a deep-linking tech company called Button.
All girls school wins AOL coding competition
Avonbourne College has won AOL UK’s YouBuild competition. The Bournemouth based girls Academy have created a website, which will help aspiring entrepreneurs in developing countries.