From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month … [Read more…]
After a shaky start to the 2020s, planning and preparation are no longer the watchwords for success and winning in the new reality is about agility, adaptability and rapid transformation. That’s according to Phil Gerrard, Associate Director at BCG Platinion, as he shares his design predictions moving into 2021.
The study, from nalysts at Edge by Ascential’s ecommerce analytics SaaS platform, Digital Shelf, found that listings for low alcohol products at UK supermarkets increased by 30% in the last 12 months, sparking an upwards trend in healthy alternatives in the new year. Growth in disruptive vegan brands Data from Edge by Ascential reveals that … [Read more…]
P&G has launched its Lead with Love Campaign, centred on its commitment to 2,021 Acts of Good next year.
Pinterest is secretly the fastest growing platform in revenue, while ecommerce spending on Facebook grew 57% this year, according to new stats looking at the biggest social media marketing trends to expect in 2021.
Despite a challenging and turbulent year across industries, Coca-Cola UK’s joyous ‘Holidays Are Coming’ Christmas ad tops both the global and domestic leaderboards of favourite Christmas ads in 2020, generating the strongest emotional reaction in audiences.
From the AI journalists to palm reading payments, technology took us in some strange directions during 2020. In this special article, we celebrate the 10 weirdest news stories of the year.
In the face of the unexpected adversities of 2020, Brits have embraced a new found digital culture. To understand what the UK has been watching this year, YouTube has announced its end of year lists which reveal insights into the videos and creators that have captivated Brits’ attention in 2020.
Despite customer experience being the key battleground for brands, only 15% of consumers are happy with their online shopping experiences, according to new research.
A new report has identified five new global “shopper tribes” that have emerged since the pandemic, defined as Family Firsts, Aspirational Achievers, Here and Nows, Savvy Fashionistas and Conscious Consumers.