An all-female group of IT experts, engineers and scientists will take over the Google Campus at the heart of London’s Tech City on Saturday (June 13) teaching schoolkids to build smartphone apps in a Guinness World Record bid.
How do you build a meaningful relationship between a brand and a consumer? Rebekah Mackay Miller, MD of trnd, offers tips on adopting a collaborative approach to marketing.
Apple’s contactless payment service will launch in the UK in July, but the system could be limited to transactions of 20 or less.
Facebook revealed its ‘Instant Articles’ app function to much fanfare in May, offering fast loading feature-rich articles to mobile users. But three weeks on, a lack of articles has led to speculation that the social network could be experiencing problems with its latest attempt to disrupt the publishing business model.
This week the public have the chance to shape a ‘Magna Carta for the digital age’ by voting for My Digital Rights clauses generated by school students from around the world.
Infosecurity Europe has been hot on the agenda for the UK IT security industry this week, with many taking to Twitter to express their views on the top trends and issues. As this year’s show draws to its close, identity security specialist Ping Identity looked at the key social media statistics and analysis of this … [Read more…]
3M has embarked on a novel new digital marketing campaign that transforms ‘annoying’ re-targetted banner ads into something more useful- a reminder note for yourself.
Alibaba–owned B2C shopping site Tmall is promoting its mid-year sales promotional campaign on May 25, drumming up partnerships with international brands for various products. In line with its business upgrade strategy, Tmall is mobilizing “grand” imports. It has entered into cooperation with the world’s top 10 ranches, four largest fishing grounds and 100 leading chateaux, … [Read more…]
Apple could start taking a smaller cut from each app store sale, effectively ending the so-called ‘Apple tax’ on subscription services that would benefit the likes of Netflix and Spotify.
Google has released a batch of 40 Street View images with a twist- they are all underwater views.