Despite the advantages it offers over traditional media buying, automated digital video advertising remains a mystery to many marketers. Guy Yalif, Vice President Global Marketing at BrightRoll reveals how advertisers can get the most from programmatic video.
Google is launching a dedicated gaming portal and app service to rival Amazon’s Twitch site.
In a stark reminder of the perils of going digital-only, a UK music festival plunged into chaos over the weekend as its cashless payment system failed- leaving music fans unable to buy food or drink and being forced to queue for hours.
Organic food retailer Biocoop wanted to push their ethical farming message to a wider digital audience- but stay core to their values by keeping carbon emissions to a minimum. This corporate social responsibility case study looks at how the firm produced the most eco-friendly ad ever.
Online game streaming site Twitch has launched Whisper, a private messaging feature that lets users share gaming tips.
While 89% of all online retail purchases are still made on PC or laptop, mobile is playing an ever increasing role in the shopping journey, according to new research.
In what could be a major blow to the ad industry, the next version of Safari will let users block ads on iPhones and iPads.
Twitter CEO Dick Costolo is stepping down from his role, as the company striggling with stalling growth and the rise of competitors such as Instagram and WeChat.
The UK is one of the most connected countries in the world, with 71% of Brits owning a smartphone compared to the European average of 61%, according to a major new study from Google.
Twitter is letting users to create a public list of abusive accounts they have blocked.