Dove, Cadbury, Kitkat, and BBC are just some of the big businesses yet to register the controversial .sucks domains that emerged from their sunrise period at the weekend, according to new research.
As the first generation to grow up around digital technology, Millenials represent a hugely important demographic to marketers. This infographic from RawNet tracks the evolution of this tech-savvy group.
India is set to be the “single greatest opportunity over the next five to 10 years” according to future 21st Century Fox CEO James Murdoch.
Day five of the cannes Lions Festival 2015 featured James Murdoch, Heineken, Jeff Goodby and David Guetta.Watch the catch up video here.
Nearly two-thirds of consumers are tuning out generic messages blasted at them repeatedly, according to new research.
Campaign organisers can now use a new digital tool, Mr Postman Campaign, to set up global letter-sending campaigns which deliver hardcopy letters to the desks of decision makers, complete with real signatures from supporters around the world.
With so much recent attention in the business and digital press, the Millennial Generation have become a large topic of discussion. Adam Smith, Managing Director at Rawnet looks at how brands can this innate digital savviness be utilised to create better brand engagement with Millennial consumers.
What is the difference between ‘hacktivism’ and ‘cyber terrorism’? Despite sharing a singular purpose – to cause damage to an entity, organisation or group – what sets there two categories of hackers apart? Is the answer in the motivation or is it simply in the eye of the beholder? Stephen Coty, chief security evangelist, Alert … [Read more…]
A chance meeting between two self-driving cars resulted in in a near-miss collision in California this week, according to a news report.
The fourth day at Cannes Lions 2015 featured sessions from Sir Martin Sorrell, R/GA, Julia Louis-Dreyfus and Kim Kardashian West. Catch up on the key moents in this highlight reel below.