Consumers are more receptive to email marketing than perhaps brands think, with highly active email users will tolerate up to an average of five messages per week before complaints start happening, according to new research.
RadiumOne has secured $54 million in equity and debt financing led by Harmony Partners with participation from Industry Ventures and existing investors Adams Street Partners, Crosslink Capital, Trinity Ventures, and DFJ Esprit.
Microsoft is reportedly going to axe its display ad business, instead handing over all such operations handed over to AOL and AppNexus.
Facebook is opening an office in an affluent suburb of Johannesburg next month, as the social network looks to reach more users on the continent.
There has been a massive increase in marketers’ use of first party data, with the use of third party data in decline, according to new research.
The final day of Cannes Lions 2015 included sessions from Heston Blumethal, Matsuko-Roid, TBWA and AOL’s digital prophet Shingy. View the video highlights below.
Last week, the media and marketing industry descended on the French Riviera for the annual Cannes Lions International Festival of Creativity. We look back on some of the key trends to emerge from the event.
The Cannes Lions International Festival of Creativity Film Jury awarded one of its top prizes to a mould-breaker in the category: a spot from Geico’s “Unstoppable” campaign that dares viewers to try and stop watching ads in which “nothing” happens.
Programmatic’s share has of the UK display ad sector risen from 28% to 45% in a year and is now worth almost £1bn, according to new research from the IAB.
Friday’s sessions at the Cannes Lions festival features Hollywood film and television producer Brian Grazer Brian Grazer, the team behind Serial, DDB’s Amir Kassaei and Al Gore. Watch the video highlights here.