According to Stephan Schirrecker, VP of Marketing at Nexmo, the cloud communications platform provider, notifications are the driver of a new platform and can be used to successfully engage with customers.
P&G’s sanitary brand Whisper aimed to break the taboo in India around menstruation. This case study looks at how the firm came up with a powerful commercial and social media campaign encouraged 2.9 million women pledge to “touch the pickle jar” and defy dated myths- winning a Cannes Lions award for its efforts.
Mobile phone roaming will end in July 2017 and will be significantly cut next summer in an agreement on telecoms laws reached last night between MEPs and representatives of EU governments.
Earlier in 2015, Dominos took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.
All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. The case study looks at how US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format, winning the 2015 Canes Lions … [Read more…]
No matter what industry you are in, engaging with your customers, members or audience is vital to the success of your organisation. In today’s technology-driven society, this means far more than having an aesthetically pleasing website or a mobile app. Placing digital at the heart of an engagement strategy will be vital in keeping your … [Read more…]
Almost one in seven (15%) British adults online are currently using ad blocking software – mainly because they find online ads interruptive or annoying, according to new research.
Amazon has debuted a one-hour delivery service dubbed ‘Prime Now’ in London, offering high speed delivery on selected items to customers in east and central London.
Forget Marvin the Paranoid Android- we now have Google the Nihilistic Synthetic. The web giant’s new super-intelligent robot has answered some of life’s biggest philosophical questions, providing some rather creepy answers that highlight challenges facing AI technology in the future.
Admist Greece’s ongoing financial crisis, the government has stopped online payment transactions from going ahead using Greek debit or credit cards.