Uber suspends taxi-ordering app in France
Uber has suspended its UberPOP taxi-ordering app in France, according to a newspaper report.
Author: Robin Langford
Mastercard tests ‘selfie’ security app
Mastercard is testing a smartphone app that uses facial recognition to verify online purchases.
Reddit in revolt: Moderators shut popular forums to protest sacking
Popular online community Reddit is experiencing a huge user backlash following the dismissal of a popular staff member.
How customers are at the heart of marketing, brand and business
Giving customers EXACTLY what they ask for can be counterproductive at times- businesses need to understand their customers in order to know what drives them and how to cater to their needs. Richard Whale, Head of Marketing at Experian Marketing Services UK identifies the four attributes of a customer centric business and also dives into … [Read more…]
Facebook to share ad revenue with video creators
Facebook is to share ad revenue with selected videos creators that post on its new ‘suggested videos’ scheme, in a step toward luring more premium content away from sites like Google’s YouTube.
Economist dishes out free insect ice cream in marketing stunt
The Economist has launched an experiential marketing campaign designed to encourage new subscriptions by dishing out free ice cream with one small twist… all the ice cream contains real insects.
Infographic: Can Apple Music beat Spotify?
With Apple Music going live, this new infographic from IHS looks at how the Spotify rival could kick start the on-demand music market in the UK, US, France and Japan.
AOP Digital Publishing Awards: Guardian, Vice and Buzzfeed big winners
The Association of Online Publishers (AOP) unveiled the winners of its prestigious Digital Publishing Awards, in partnership with PubMatic, at a ceremony last night hosted by comedian, actor, and presenter, Rufus Hound.
European digital ad spend catching TV
Online advertising in Europe reached 11.8% growth to reach a market value of €30.7bn, remaining the second biggest media category as catches TV in terms of investment.
Telepathic advertising? Facebook wants to read your mind
Not content with knowing you’re entire social life, Facebook now wants to read your mind- and has the technology to do it, according to CEO Mark Zuckerberg.