Kantar Media has launched a new solution for advertising, marketing and media agencies to enable their staff to quickly and simply access and understand key insights into product and brand consumers.
Audi has teamed up with display ad technology firm Celtra to run a new vertical video format tailored for mobile screens.
Facebook is changing the way it calculates cost-per-click for advertisers, no longer using ‘likes’ and instead focusing on charging for clicks to websites and apps.
Online community Voat is back online after a massive number of Reddit user switched to the site following uproar over a key staff member’s dismissal.
A well-executed checkout page process can significantly boost sale conversions – turning shoppers into buyers and stopping them from abandoning their shopping baskets. This new infographic from Ad technology firm VWO looks at how to continually improve your checkout structure and user experience.
Cricket fans are looking forward to watching this summer’s Ashes series on their mobiles, with one in three online video starts for the Ashes expected to come from mobile, according to new research.
YouTube’s most popular star earned $7m (£4.5m) in 2014, according to Swedish newspaper Expressen.
The BBC is could take its £66.2m rolling news channel online only as part of a cost cutting drive, according to a news report.
Alex Kuhnel Chief Operating Officer, TGI, Kantar Media, looks at how programmatic campaigns must adapt to meet branding requirements and answer advertiser and publisher needs.
Coca-Cola cans in the Middle East have been stripped of their labels during Ramadan, as part of a campaign to ‘combat prejudice’.