Style vs. substance: Do looks really matter in the digital age?
Garry Taylor, UK Art Director at Say Media, believes you should never judge a book entirely by its cover, but argues that online, first impressions really count.
Author: Robin Langford
Reddit CEO resigns after user backlash
The boss of online comminity Reddit is standing down after a user reviolt over an employee’s sacking earlier this month.
Twitter pulls ‘massively dangerous’ Vine ads after epilepsy warning
Twitter has pulled a brightly flashing Vine ad from its website Friday after receiving complaints from an epilepsy charity.
Event report: Back to the future with Big Data
In “Back to the Future Part II,” Marty McFly learned that Biff used a sports almanac to place winning bets throughout history. Betting on winners and never losing might sound as fictional as a time-traveling DeLorean, but at Nielsen’s 2015 Consumer 360 conference, Eddie Yoon, principal at the Cambridge Group, hosted a panel to discuss … [Read more…]
The rise of social news: Consumers seize the newsroom
The marriage of mobile technology and social media has shifted the editorial control of news, research has found, effectively allowing consumers to seize the newsroom.
Top tips: How to build the best programmatic video strategy
As big brands turn to automated buying platforms for their video ads, just how can they ensure they are getting the most from this powerful new form of advertising? Patrick Kelly, Director of Agency Sales at BrightRoll offers five key steps to help build the best programmatic video strategy
Back from the dead: Google Glass returns with ‘Enterprise Edition’
Google’s postponed Glass project is back- but this time the augemented reality glasses will not be for consumers, according to a news report.
Biggest Google advertisers: Ebay tops shopping ads as Amazon leads AdWords
Online marketplace eBay is the most visible website in Google Shopping PLAs (Product Listing Ads) displayed in Google.com searches while Amazon is the most visible in Google AdWords pay-per-click (PPC) advertising, according to new research.
Top tips: The Big Data phenomenon is broken – until you can get full value from it
When it comes to ‘Big Data’ one size definitely does not fit all. There’s a right and a wrong way to do data analytics. Laurence Armiger, Sales Director at Zizo, discusses the importance of having a clear business outcome in order to measure the value of your data project.
240bn video views worth $20bn: Why traditional broadcasters are buying up YouTube’s Multi-Channel Networks
What do Zoella, Minecraft, Ed Sheeran and political documentaries have in common? They all have their own YouTube channels that are part of the Multi-Channel Networks owned by traditional media groups including RTL, Warner Music, Disney and Discovery. New research from Ampere Analysis looks at the growing importance of YouTube for brands.