Facebook buy button to turn brand Pages into ecommerce sites
After many attempts to break into ecommerce Facebook is testing another buy button- this time letting businesses turn their pages into e-commerce sites.
Author: Robin Langford
Anatomy of a crisis: Nestlé’s Maggi noodles banned in India
At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, looks at how the situation developed, and how Nestlé reacted and managed … [Read more…]
Social media users by age: Snapchat dominated by under 24s
This chart from comScore looks at the uswer demographics of most major social networks in the US, with some surprising results…
Sale fail: Customers unimpressed by Amazon Prime Day (but sales soar 80%)
From extra long shoehorns to an airplane seatbelt extender- Amazon’s ‘Prime Day’ didn’t exactly deliver the big discounts on big ticket items that many were hoping for. However, the hype for an event ‘bigger than Black Friday’ helped the online retailer enjoy an 80% rise in sales.
Google relaunches map-maker tool after ‘urinating Android’ controversy
Google is relaunching its Map Maker tool, which lets users make edits to its Google Maps service, but will give its community of users more powers to moderate digital vandalism.
Most popular pre-internet ads: How would the Smash aliens be marketed today?
The Smash martians and BT’s ‘Ology’ ads are the most popular ads from the pre-internet age, according to a new survey.
Facebook and Twitter becoming key news sources in US
Nearly two-thirds (63%) of Twitter and Facebook users in the US social are getting their news from these services, according to new research.
Abandoned basket rates increase in 2015 for UK retailers
There has been an increase in the number of people abandoning their online shopping basket without completing their purchase, compared to the same 4 month period in 2014.
Ecommerce growth doubles in second quarter of 2015
The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed that UK online retail sales were up 18% year-on-year (YoY) in June, the highest recorded annual growth in 2015 and equating to £9.3 billion spent online.
UK faces tech skills shortage: CBI
More than half of employers fear they will not be able to recruit enough high-skilled workers, including the technology and digital sector, according to a new survey by the CBI.