UK going mobile: 72% access web via two devices
Over 72% of the 47 million large UK digital audience access the internet via more than one device, be it a combination of desktop/smartphone or desktop/tablet, according to new research.
Author: Robin Langford
Microsoft debuts first Windows 10 ad
With Windows 10’s just over a week away, Microsoft began its marketing drive for the new operating system with its first commercial.
Video viral of the week: Lotus invites strangers for ‘blind coffee’ dates
In a social experiment, Lotus Bakeries paired random people up for coffee meetings. See why it’s our viral of the week below…
Adultery site Ashley Madison hacked
Hackers have stolen and leaked the personal details of users of Ashley Madison including “all the customers’ secret sexual fantasies and matching credit card transactions”.
Baidu’s global market share drops nearly 8%
Chinese search giant Baidu saw its global market share fall to 7.52% in June 2015, according to new research.
Google self-driving car in first injury accident
Google has revealed that one of its self-driving cars was involved in a crash that injured four people- but it was entirely the fault of another car…. and it has the evidence to prove it.
Apple Pay one week on: How is social media responding?
Apple Pay went live in the UK last week, following its launch in the US earlier in the year. Brandwatch has analysed how well the contactless payment system is going down with the public on social media. The result unfortunately isn’t a great start for Apple Pay.
Publishers going programmatic: proof that automated ads boost profits?
As programmatic advertising gains a growing share of the digital market and the line between traditional direct and programmatic sales blurs, publishers that base their strategies in both channels boost revenues and CPMs, outperforming the market, according to a new report by The Boston Consulting Group (BCG).
Spam emails at 12-year low
People are being sent fewer spam emails than at any time in the past 12 years, with less than half of all emails deemed junk, according to new research.
PayPal and eBay split into separate companies
eBay and PayPal are today splitting their operations into two individual companies, having traded together since eBay bought PayPal in 2002.