Affiliate marketing: Payment issues turn off clients
Nearly 41% of affiliates have stopped working with an affiliate network because of a payment issue, according to new research.
Author: Robin Langford
Twitter debuts event targeting for brands
Twitter has launched a new event targeting feature, giving brands and advertisers a new tool at their disposal when planning live campaigns.
Amazon Spotify rival comes to UK…free for Prime customers
Amazon is launching its Prime Music streaming service in the UK, hoping to undercut Spotify and Apple Music by bundling it as a free add-on to its Prime customers.
‘Confusing’ Google+ integration finally scrapped across all products
Google+ profiles will no longer be required to access the other Google products such as YouTube, Search and Maps, after admitting the social network was ‘confusing’ users.
Hitachi AI to help complex decision making
Hitachi has developed new AI technology designed to come up with solutions to contentious scientific or economic issues based on big data.
UK ad spend hits record high (but digital publishing slowing down)
UK advertising spend hit a record £4.7bn in first quarter of 2015, but newspapers and publishers reported the slowest growth in digital ads on record and a decline in spending of 6.8% across industry, according to new research.
Google’s biggest search revamp of 2015: Panda 4.2 goes live
Google has updated its Panda algorthym- the technology behind how it ranks search results, offering sites that fell after the last update a chance to recover.
All smartwatches vulnerable to hack attacks
A new study has indicated that ‘100%’ of tested smartwatches exhibit security flaws, provides guidance for secure device use.
Wearables: Brits changing attitudes to smartwatches
Then behaviour of smartwatch users is evolving, indicating a divergence in the role of a smartwatch vs. a smartphone, according to new research.
Most Brits and Germans ‘want to receive personalised’ marketing
Two thirds of consumers across every age group in the UK and Germany now like to receive individualised communications and more than half now claim to be happy to share personal information with brands. Based on his own research, Volker Weiwer, CEO at Teradata, offers a guide to getting more from personalised marketing.