Relevant reader comments can act as as useful content for publishers and brand alike. Marie Dollé, Head of Content and Digital Strategy at Kantar Media, looks at the pros and cons of the alternatives such as encouraging users to post on social media platforms and the rise of a new type of contributor, the ‘reactfluencer’: … [Read more…]
Amazon’s new Dash Button fridge magnets are now available for purchase, letting users order refills of household products with a single click.
Google is now more focused than ever on giving higher search rankings to good quality web content that is easy to understand and relevant to the query, while the days are numbered for old-style SEO such as link building or keyword density, according to new research.
Google Glass is set to return, but not as we know it. A new version aimed at workers will come as a small attachment, letting people fix them to regular glasses.
Nokia is selling its Here maps service to German car makers Audi, BMW, and Mercedes for $3 billion.
Social media has given rise to a number of crazes that have quickly spread across the web. This new infographic from blood cancer charity Anthony Nolan, looks at 15 of the biggest virals that have set social media buzzing, from Batmanning to the Ice Bucket Challenge
A photo of young bikini-clad model and mum running with a Bugaboo stroller has caused outrage on Facebook. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, examines the lessons we can learn from this social media storm.
Amazon has signed former Top Gear host Jeremy Clarkson and his former cohosts Richard Hammond and James May to star in a new car show.
Instagram’s mobile ad revenues are set to reach $2.81bn by 2017, overtaking Google and Twitter’s mobile revenues with a little help from parent company Facebook, according to new research.
Rovio has launched Angry Birds 2, the follow up to the hugely successful mobile game. But the Finnish firm is under-fire for a new in-app purchases system.