When it comes to reaching the right people online- is big data being overhyped? Justin Wenczka, Sales Director, Intelligent Optimisations discusses personalisation in terms of Big Data and targeting.
Facebook has been forced to defend its video practices after a YouTube star accused it of downloading his copyrighted material to use on the social network… and cutting him out of any ad revenue earned.
Very has created a ‘shoppable’ YouTube video ads in the UK, featuring Rizzle Kicks singing a cover of ‘Summertime’. See why its our video viral of the week below.
Online streaming services such as Netflix and Amazon Prime are an increasingly popular way of catching up on the latest TV shows, yet many dodge paying for a subscription, according to new research.
Endemol Shine UK has launched an official app based on BBC Two’s quick fire quiz show Two Tribes, with host Richard Osman providing the voiceover.
Instagram has switched on its advertising API (application programming interface), letting mobile marketers buy ads and planning their marketing on the social networking app in a more automated way.
Uber has gained another $1bn in funding and been valued at close to $51bn, making the taxi app the world’s most valuable startup and reaching the mark faster than Facebook.
Facebook has rolled out a new live event feed that serves as a single destination for viewing curated public posts, photos, and videos published from the music festival.
Microsoft will roll out its hololens augmented reality headset to developers in 2016, with a commercial release planned later.
Procter & Gamble is reducing the number of agencies it works with globally in PR, advertising and marketing, as the FMCG giant looks to improve spending efficiency across the business.