The IAB has begun a new initiative to tackle what it has defines as the five biggest issues in digital at the moment, including brand safety, viewability, fraud, (ad verification issues) and ad blocking and privacy.
There has been a healthy growth in search advertising spend, clicks and impressions for smartphone, according to new research.
Google and Facebook continue to be the most popular sites in the Uk according to new reseach from comScore.
Will marketers become able to target products and services based on the sensitive personal data of not just you, but also your friends? That’s what Facebook believes according to latest patent filings.
Retail is undergoing the most fundamental change since the dawn of ecommerce 15 years ago – a revolution in digital content that has gone largely un-noticed but has far-reaching implications, writes James Brooke, CEO at Amplience.
A new hashtag campaign on Twiter aims to shatter the myth than engineering is a male-only profession, encouraging female engineers to highlight their achievements on the social network.
Facebook has unveiled Aquila, a drone that the social network hopes will deliver internet to the masses- along with the extra ad dollars that come with it.
The number of Indian smartphone shopping app users has jumped to 54% in May 15, from just 21% a year ago, according to new data.
EE has introduced a new Euro Pass for travellers, giving 4GEE Extra customers a bundle of data, texts and calls while on the continent for £3 a day.
Heritage fashion brand French Connection is partnering exclusively with global performance marketing network Affiliate Window.