BuzzFeed strikes global ad deal with WPP
BuzzFeed has struck a partnership with WPP, in a deal that will give Martin Sorrel’s ad access to its proprietary data platform for tracking social content.
Author: Robin Langford
Picking an SEO agency: Personal referrals drive nearly half of selections
Referrals are leading driver of hiring decisions for search engine optimization (SEO) companies, but do not always produce good results, according to new research.
Women’s Institute revamps website for 100th birthday
The Women’s Institute (WI) has partnered with Squiz, the digital transformation company, to create a responsive website that engages with its members, and enables easy on-the-go promotion.
Axe tells ’personalised’ Romeo and Juliet story to Brazillians
Unilever’s deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.
UK contactless spending triples in 12 months
As spending limit on Apple Pay increases from £20 to £30 new data shows sharp rise in contactless payments.
YouTube gaming app goes live to take on Twitch
YouTube has launched its standalone video streaming app and website, as the Google-owned firm looks to take on Amazon’s Twitch in the growing gaming audience sector.
Amazon tests fast food deliveries in US- report
Amazon is testing a fast food delivery service in the US as part of its Prime Now membership, according to a news report.
Video viral of the week: Axe inspires young Canadians to forge their own path
Unilever has started a new ‘Selfmaker’ campaign from AXE that showcases men who have made their dreams a reality.
Marketers ‘failing to engage ‘email addicts’
Email is still the preferred way to receive marketing offers, according to new research by Adobe. Nearly two thirds (63%) of consumers prefer to be contacted in this way, putting it ahead of direct mail (20%), social media channels (6%), the brand’s mobile app (5%), text message (4%) and phone (2%).
Burger King to McDonald’s: Let’s make a ‘McWhopper’ for peace
In a novel marketing stunt, Burger King has invited McDonald’s to put aside rivalries for just one day, and make a ‘McWhopper’ for World Peace Day. But all has not gone to plan as its larger rival has refused to bite the bait…