Poq partners with AppsFlyer to boost mobile marketing analytics
Native SaaS retail mobile app platform, Poq has announced the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer.
Author: Robin Langford
Aldi teams with Marcus Rashford to donate 10 million meals to families facing hunger
Aldi has announced it is pledging to donate 10 million meals to feed hungry families across the country in 2021.
Barrilla launches ‘Playlist Timer’ for pasta cooking on Spotify
Food company Barilla has worked with Publicis Italy to launch the “Playlist Timer” on Spotify, which set songs lasting as long as the cooking time of pasta.
The Hairy Bikers launch global ecommerce website with ESG and Visualsoft
The Hairy Bikers have announced the launch of their new ecommerce site as a one-stop shop for all Hairy Bikers kitchenware merchandise, such as pots, pans and cookbooks.
Mobile outperformed 2020 expectations with consumers spending $143bn on apps
Mobile data and analytics company App Annie released The State of Mobile 2021 report, which indicates that consumers spent $143 billion on mobile apps in 2020, an increase of 20% from 2019. Top markets driving this spend included China, United States, Japan, South Korea and the United Kingdom. Select findings include: • Time spent on … [Read more…]
Salesforce launches loyalty management tools
Salesforce has launched Loyalty Management a new product for companies in any industry to deliver agile and integrated customer loyalty programs.
Royal London Asset Management boost website with Kin + Carta Connect
Kin + Carta Connect has developed a new website for RLAM, the Asset Management arm of the UK’s largest mutual insurer Royal London.
Attractive social media influencers ‘can hinder the success of products they promote’
Social media influencers often use their platforms to promote new products, however new research from Trinity Business School reveals that using them to develop new products can ultimately make them much more successful.
Retailers suffered worst year on record in 2020 despite Christmas sales boost
British retail suffered its worst annual performance for sales growth on record in 2020, new figures reveal.
Change the channel: 52% of shoppers accessed promotions via email in 2020 due to pandemic
The pandemic has accelerated the dispersal of consumers seeking and accessing promotions across channels, but suspicions remain around the value and consistency of discounts offered by retailers and brands digitally versus in-store.