Top tips: Why ad testing is critical to the brand experience
Amanda Phillips, Millward Brown’s Head of UK Marketing, looks at how ad testing can be used in conjunction with brand tracking to make marketers more nimble.
Author: Robin Langford
Mondelez predicts online sales to hit $1bn by 2020
Mondelez is planning a major push into ecommerce as the owner of food brands including Oreo, Cadbury’s and Kenco, embarks on a cost-cutting drive.
Smart sheep: Farmers use app to keep track of flock
In further evidence of how the ‘Internet of Things’ is spreading to new industries, a new app is helping sheep farmers keep track of their flock via a smartphone app.
Google makes second attempt at mobile payments with Android Pay
Google is launching its second attempt at mobile payments, rolling out a new ‘Android pay’ service across the US this week.
Kellogg’s turns cereal boxes into virtual reality players
Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard virtual reality mount for mobile phones.
UK Government launches Internet of Things project ‘IoTUK’
The UK government has launched a national programme called IoTUK which it said will “amplify” the UK’s Internet of Things (IoT) capability.
Apple woos Android users with ‘switch’ app and upgrade plan
Apple has revealed its latest range of products, including an iPad Pro tablet with stylus pen, a TV box with its own app store and new iPhones, alongside an app that helps Android users switch over to the Apple ecosystem.
Instagram takes TV-style ads to 38 markets
Instagram has launched a set of new 30-second TV-style ad formats across 38 markets, as the Facebook-owned chat app looks to boost its ad reach.
Business culture becoming digitally mature – but people are lagging behind
Global brands are beginning to see a new business culture emerge as a result of digital transformation, but they have yet to really identify the digital capabilities needed to fully embed this change, according to new research.
New Instagram API ads ‘get 2.5 times more clicks than average’
Last month, Instagram switched on its advertising API (application programming interface), letting mobile marketers buy ads and plan marketing in a more automated way. Four weeks on, how are the ads comparing to industry benchmarks? New research from ad tech firm Kenshoo uncovers some surprising results…