AVG has been criticised for its recently updated privacy policy, letting the computer security firm keep the browsing history of its users and sell that information on to third parties.
Facebook is developing a service that will let advertisers pay for ads only when a user scrolls through the ad from top to bottom on its news feed.
Snapchat has launched in-app purchases and new ‘lenses’ tool that adds smart animations to selfies, with Mountain Dew the first brand to sign up.
Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data.
News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads.
Nescafé has shifted its global websites on to the Tumblr blogging platform, declaring the ‘dotcom is dead’, as the Nestle-owned coffee brand looks to boost its reach with millenials.
Measuring success and failure of display ads is crucial for digital marketers- but are the metrics truly accurate? New research suggest that the current IAB viewability standards are ‘inadequate’ and inconsistent approaches across vendors is the industry’s biggest issue.
Total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014, according to new data.
Russia’s anti-monopoly watchdog has accused Google of abusing its dominant position in the market by forcing phone-makers to pre-install its apps on Android phones.
For marketers looking to capitalise on the upcoming Rugby World Cup, new research indicates that the event will attract many new fans, with mums most likely to get caught in the hype.