Ad blocking ‘biggest threat to digital publishers’ in 2015- AOP
Ad blockers, ad fraud, and clients becoming content creators are seen as the biggest digital publishing industry challenges, accordingto a new report.
Author: Robin Langford
Mobile SEO: 3 tips to rank high on Google
Marketers and website owners need to follow a separate strategy to help their websites rank higher in phone searches, paying particular attention to user experience and technical factors, accoridng to new research.
New Instagram ads ‘get 17 times more clicks’- report
US furniture retailer RC Willey, the first brand to use Instagram advertising, attained a click-through rate nearly 17 times higher than average, according to new data.
Trivia app QuizUp becomes TV gameshow on NBC
Popular trivia app Quiz Up is being turned into a primetime TV show in the US, pitching viewers against studio contestants.
Mobile app marketing: Cost-per-loyal user ‘crosses $4 milestone’
It’s getting more expensive to advertise on apps, with app download volumes and marketing costs continuing to rise as brand marketing spend migrates to mobile, according to new research.
Top tips: ‘Big retail’ must transform the economics of content production
Global retailers must adapt or risk the consequences of failing to match the high frequency content capabilities of smaller, more nimble competitors, argues James Brooke, CEO at Amplience.
Advertisers ‘can pay to bypass ad blocker’- report
The developers of popular ad blockers are letting some ads through to consumers… for a fee, according to a news report.
Google puts product ads into YouTube videos
Google has launched a new way for businesses to get people shopping through YouTube as part of its Advertising Week launches.
Google makes old Hi-Fis smart with new Chromecast
Google has unveiled its latest Chromecast 2 media streamer with a new Chromecast Audio.
Who are the adblockers? (infographic)
With the arrival of adblocking on Apple’s iOS continuing to make headlines, new data looks at the profile of those who already deploy adblocking tools on their PCs or laptops.