Twitter debuts pre-roll ads in tweeted videos
Twitter is putting pre-roll ads in all videos in tweets, as the social network looks for new ways to monetise its service amid slowing growth.
Author: Robin Langford
BBC to broadcast live esports for the first time
For the first time, BBC Three will be offering live coverage of the League of Legends World Championships live from Wembley. Beginning on Thursday 15 October, action from all four days of the quarter finals will be available online.
Video viral of the week: Basketball star ‘plays peoples tweets’ for Foot Locker
Footlocker worked with NBA star James Harden to run a new Twitter campaign where he performs basketball tricks suggested by his fans- and performs forfeits if he fails. See why it’s our video viral of the week below…
Safe Harbour struck down by EU Court of Justice
In a dramatic judgement, the European Court of Justice has struck down the Safe Harbour agreement that has allowed companies to transfer data to the US. But while the ruling has potentially serious impact in the long term, marketers don’t need to panic just yet.
Emap moves all titles online-only in publishing revamp
Emap, the publisher of Retail Week and Nursing Times, is to be rebranded, with all print editions to be scrapped as its parent company moves towards a digital-only magazine and events business.
Global chat app trends: WhatsApp most popular in India
A global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55 per cent are on instant messaging every day.
Affiliate marketing drives 91% rise in sales for luxury fashion brand
Farfetch, the luxury fashion community and online retailer, is working with Rakuten Marketing to reach luxury shoppers around the world through partnerships with high-end content sites and bloggers. So far, the global affiliate programme has driven a 91% rise in annual sales revenue.
Viewability tips: One million impressions, zero eyeballs?
Can marketers really trust viewability metrics? Steve Doyle, InSkin Media looks at the stats…
Are your digital ads really being seen? (infographic)
Viewability is becoming the essential metric for brands – yet how can you test it with any trust? InSkin Media partnered with FaR Partners to investigate online ad viewability.
UK display ad revenues up 27.5% (despite rise in ad blocking)
Advertisers spent a record £3.98bn on digital advertising in the first half of 2015, up 13.4% year-on-year despite a surge in ad blocking software, according to new figures from the IAB.