Guest comment: Words fail us when it comes to Programmatic Advertising
The growth of the automatic targeting of online and social advertising is hitting a language barrier. But don’t panic, WeSEE’s Adrian Moxley has the answer.
Author: Robin Langford
Unruly launches in Japan to coincide with UK trade visit
Video ad tech firm will open a new office in Tokyo as part of its global expansion plans, which coincides with a trip to Japan by Mayor of London, Boris Johnson MP.
USA Today puts emojis into print headlines :-\
In a bid to pre-empt Facebook’s upcoming ‘Reactions’, USA Today has started inserting emojis into its newspaper- but readers are giving it the thumbs down.
LinkedIn fined $13m for email permission blunder
LinkedIn has been forced to $13m to settle a class-action lawsuit filed in a California District Court in US over allegations of spam.
Nielsen boosts mobile ad metrics with ‘total digital view’
Nielsen has added mobile measurement to its Digital Ad Ratings (formerly Online Campaign Ratings) service in the UK and 5 other countries – providing a “total digital” view of audiences across computers, smartphones and tablets, in a comparable way to TV ratings figures.
Adblock Plus forms independent panel to decide ‘acceptable ads’
Adblock Plus is forming an independent board of publishers, consumers and advertisers to decide which ads should be allowed to pass its “acceptable ads” filter.
C4’s First Dates bolsters social activity for celebrity episode
Channel 4’s First Dates is ramping up social media activity this series as the reality show prepares to air its debut celebrity episode.
Top tips: How your data can turn Black Friday into a White Christmas
With the festive shopping frenzy fast approaching, Matthew Napleton, Marketing Director, Zizo, identifies the four key areas that retailers should be aware of when it comes to improving their returns strategy, and highlights how data analytics can assist this process.
Facebook adds six new emojis to ‘Like’ options
Following speculation about how Facebook would add a new ‘dislike button’, the social network has revealed it is testing six additional emojis to its ‘like’ button, dubbed ‘Reactions’.
Facebook ‘pays less UK tax than average worker’
Facebook has defended paying just £4,327 in UK corporation tax for the whole of last year, saying it operates within the law.