Socialbakers takes native analytics to Chinese social network Weibo
Socialbakers is working with China’s largest social network Weibo to launch a paid analytics service for businesses.
Author: Robin Langford
Moving the dial: viewability for online branding
It’s time advertisers woke up to the fact that not all impressions are equal, writes InSkin Media’s Steve Doyle.
Halloween shopping trends in the US (Infographic)
With Halloween fast approaching, how are US consumers using the web to get the most out of the party season? This infographic from US Self Storage looks at some of the key trends…
Siri ‘can be hacked by radio 16 feet away’- report
A pair of French researchers have discovered the voice command on iPhones and Android smartphones helpfully obeys the orders of any hacker who talks to them—even one who’s silently transmitting those commands via radio from as far as 16 feet away.
Mobile ‘now accounts for 68% of social ad clicks’
Mobile ad spend has soared 159% in social and 66% in search, becoming the main driver of global ad growth, according to new research.
Matalan gets into affiliate marketing with ‘Direct Programme’
Matalan Direct, the home improvements arm of Matalan, has launched it’s affiliate programme with Affiliate Window.
UK crime figures soar 107% as cybercrime included for first time
There were 2.5 million cyber crimes and 5.1 million frauds reported in the UK last year, the first time these offences were calculated in official estimates by the Office for National Statistics.
UK online ad viewability rises above 50% (but still lags behind Europe)
UK online ad viewability rose from 49% in Q2 to 52% in Q3, for the first time this year – but still lags far behind the other major EU ad markets such as France and Germany.
Mobile marketing in China: Pepsi aims to own platform
The rumors are true: the soft drinks brand is making a brave play for launching a set of mobile phones and accessories in China, but will it work?
Facebook takes on YouTube with dedicated video platform
Facebook is testing new features aimed at getting people to watch more videos, as the social network looks to rival YouTube as the dominant hub for web videos.