Just 3% of Facebook News Feed is promoted- study
Engagement on media and publisher content on Facebook has nearly doubled in the last year, while promoted (paid) posts only take up 3% of an average user’s newsfeed, according to new research.
Author: Robin Langford
Twitter tool shows advertisers which ads perform better
Advertisers on Twitter will be able to tell which ad campaigns generate more conversions using Twitter’s new reporting tool.
Amazon sues 1,114 fake reviewers
Amazon is taking legal action against more than 1,100 people for allegedly posting fake reviews on its website in return for $5 payment.
New app tracks down stolen vehicles on Facebook
My Car Check has helped to reunite a vehicle with its rightful owner after spotting a post on Facebook page They Stole My Wheels.
Top ‘ethical’ brands: Unilever, Philips and Lloyds top CSR poll
Unilever has topped a study looking into brands that achieve their philanthropic goals, ahead of with Philips and Lloyds .
Dynatrace lets brands compare digital campaigns to rivals
Dynatrace has launched a new set of tools to help marketers keep tabs of how well their mobile and online business services are performing in comparison with competitors’ campaigns.
JUST EAT boosts multichannel marketing
Online takeaway firm JUST EAT has hired Visual IQ, a cross channel marketing attribution company, to optimise its multi-channel marketing.
“We messed up”: IAB admits mistakes on consumer trust and ad blockers
In a surprising U-turn, the Interactive Advertising Bureau has admitted it has cared too much about revenues and too little about user experience and needs to accept blame for the rising popularity of ad blockers.
Video viral of the week: Barbie targets young parents with new campaign
Barbie is already hugely popular with young girls everywhere, but for their new ad campaign toy manufacturer Mattel is targeting young parents.
How your smartwatch could save your life (infographic)
Smartwatches are set to be at the vanguard of wearable medical technology in the near future. This infographic from watches2U looks at how these new devices will help with monitoring, emergencies, diagnosis and aftercare.