The UK’s ad market is forecast to recover from Covid-19 faster than the US, China and the rest of Europe this year with the vaccine rollout and greater certainty around Brexit allowing an “overcorrection” despite continuing fragility.
Top brands reply to eight times more Tweets than typical brands on Twitter and receive ten times more mentions because customers know they will address their questions, according to new research.
AppsFlyer, the Auschwitz-Birkenau State Museum and the Auschwitz-Birkenau Foundation have formed a partnership to create a set of immersive technological solutions including a guided virtual tour of the Auschwitz Memorial aimed at enhancing the educational value for visitors from around the globe.
Budweiser is foregoing its annual Super Bowl commercial slot for the first time in 37 years, joining fellow juggernauts Coke, Hyundai and Pepsi in skipping this year’s Super Bowl broadcast amid the financial uncertainty of the COVID-19 pandemic.
Facebook has launched its new curated news portal in the UK, marking the social media giant’s first market outside of the US.
Two thirds of global consumers prefer to see brands using real customer photos on social media over big money professional shots.
A shocking 35% of UK remote workers say they have taken less than a week off work since March 2020, according to new research.
Facebook will stop requiring iPhone app makers to feed the company their users’ personal data for advertising as it braces for a new privacy crackdown by Apple that could cut its revenue by billions of dollars.
Google has threatened to remove its search engine from Australia over the nation’s attempt to make the tech giant share royalties with news publishers.
Fashion retailer Boohoo has bought collapsed rival Debenhams for £55m to relaunching it as an online only store.