Social media trends: : Tik Tok overtakes Snapchat in the UK
Tik Tok has surpassed Snapchat in time spent among adult users in 2020, according to new research from eMarketer.
Author: Robin Langford
41% of advertisers say lack of understanding is key barrier to CTV
While digital video ad spend is dramatically increasing in the UK, 41% of digital video advertisers and buyers say that a lack of understanding of the ecosystem is one of the key barriers to greater adoption, according to new research.
InMobi and AdInMo partner for immersive in-game ads
Technical integration of the two platforms has been completed and the partnership will enable InMobi to directly offer InGamePlay brand advertising supply to its buy-side clients. The deal will extend its category offering to reach and engage with premium gaming audiences through non-intrusive in-game ads. AdInMo’s ad units blend seamlessly with the game experience, enabling … [Read more…]
Millennials ‘most willing to trust marketing’
‘Millennials’ appear to be the most willing to trust marketing messages, having significantly higher levels of trust than older generations, according to new research.
UK Government to use Sky‘s ‘One Campaign’ proposition for its latest Covid ads
The UK Government is using Sky Media’s innovative ‘One Campaign’ advertising proposition for it’s new Covid-19 advertising campaign ‘Look into my eyes’.
Mergers and acquisitions trends: Tech and media sector ready to power bounce-back in 2021
The media and marketing sectors will fuel growth in mergers and acquisitions over the next year, as and ‘future-proofing’ will drive the agenda for businesses following the challenges of 2020, according to new global research.
Customer experience trends for 2021: Three key insights
Organisations need to bring together tech, data, CRM and analytics capabilities combined with digital transformation to boost success in 2021, according to new research looking into customer experience trends.
VAMP launches digital talent agency for black content creators in the UK
VAMP Digital Talent Agency has launched, dedicated to the support and development of Black and diverse content creators in the UK.
Shutterstock buys TurboSquid to boost its 3D content for creators
The acquisition of TurboSquid allows Shutterstock to provide its userbase of 1.9 million customers 3D and VR content. This acquisition follows Shutterstock’s recent acquisition of Amper Music, the AI music platform, showcasing the company’s growth outside of the stock image market to a full service creative platform. For over 20 years, TurboSquid has been a … [Read more…]
Most business leaders revamping digital transformation plans after pandemic
The majority of international businesses are drawing up entirely new digital strategies, with two thirds (64%) of them scrapping current transformation plans due to ongoing coronavirus concerns.