Dennis Publishing is using LiveRamp’s Authenticated Traffic Solution (ATS) to provide marketers with tools to deliver personalised and relevant messages to the publishing giant’s 50 million unique monthly users across its portfolio of over 30 brands including Kiplinger, The Week and Auto Express.
Consumers spent 30% more on health and fitness apps in 2020, rising to over $2bn, with downloads and time spent also up sharply, according to new research.
The 10 millionth smart meter in Britain has been installed, with the roll-out progressing despite Covid pandemic, reaching key milestone in digitising Britain’s energy system.
LoveCrafts, an online crafts community, with millions of users across 140 countries worldwide, today announces the acquisition of WEBS, America’s Yarn Store.
Over half of consumers will watch relevant ads in full and one in five will search after seeing ads on streaming platforms, according to new research.
Online fashion retailer ASOS has bought the Topshop, Topman and Miss Selfridge brands from failed retail group Arcadia, but their 70 stores, employing 2,500 people, are not included in the deal.
US financial regulators are examining the influence of social media forums on stock markets as amateur investors demonstrated their power this week.
With a year until Google eliminates third-party cookies from its popular Chrome browser,75% of companies globally are worried about tracking cookies, but in the UK a massive 90% are not ready for life without third-party cookies, according to new research.
Facebook’s fourth quarter earnings were better than expected against a backdrop of growing political and regulatory challenges — but cited “significant uncertainty” as a problem for its massive ad revenue-generating machine.
Silver surfers are the fastest-growing segments among some of the top social platforms’ audiences; users over the age of 50 are growing more quickly than any other age group on Facebook and Snapchat, according to new research.