LG partners SpotX to deliver programmatic ads to smart TVs
SpotX has struck a partnership with LG Electronics to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.
Author: Robin Langford
AppsFlyer launches ‘predictive analytics’ tool to help brands navigate Apple’s new privacy rules
AppsFlyer has announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360.
Best Super Bowl 2021 ads: Emotional tracking shows Huggies wins out
As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.
Top search tips: 5 SEO hacks to boost site rankings in 2021
With the transition into the new era of digital marketing precipitated by the Covid-19-related shopping disruptions, the SEO landscape in 2021 looks like nothing before. To help you work effectively, SEO expert at Ueni, Jos Davies has put together 5 powerful tweaks to boost your rankings and hit your sales goals in 2021.
Bumble dating app tops $13bn in market debut
Dating app Bumble, famous for putting women in charge of making contact with potential matches, has soared to a market value of more than $13bn after listing shares.
Biden ‘pauses’ US TikTok and WeChat bans proposed by Donald Trump
US president Joe Biden administration will suspend former president Donald Trump’s proposed TikTok ban, as it assesses whether the short-form video app really poses a national security threat.
Pinterest launches ‘Interests’ mobile widget
Pinterest has launched a new widget option for iOS that lets Pinners choose their interests and have them served to their home screens daily.
Top 10 most loved brands: New research shows what it takes to stand out
People will tolerate a brand they love making twice as many mistakes as any other before taking their custom elsewhere, according to new research looking into the top 10 most loved brands by marketers, and what sets them apart from the rest.
Nightclubs may be shut, but Clubhouse audio chat app thrives as mobile hangout
Last month, Clubhouse’s valuation hit $1 billion, with high-profile names flurrying to the platform, from celebrities, CEOs, entrepreneurs and musicians, and recently garnering even more media attention with Elon Musk’s recent Tweet that he would be talking live on the social media audio app.
NatWest and Getty Images urge better representation of female entrepreneurs in media and advertising
NatWest and Getty Images have launched a new campaign to improve the way female entrepreneurs and business leaders are represented in media and advertising. The partnership sees the creation of a new gallery of images on gettyimages.com, featuring 15 female entrepreneurs, illustrating the diversity of female-led businesses in the UK.